Affiliate Program Creative

Linking creative

Banner creative in the past formed the back bone of an affiliate campaign. Affiliates were able to simply place a banner advert on their site and the sales poured in. Those days are well and truly over as shoppers buying habits have changed and tend not to click so much on banner adverts. Although they are not as popular as they used to be, they still do account for a lot of sales. A good banner advert not only has brand awareness it also has a positive call to action and can account for some sales.

An example of a 468 standard size banner designed and built by Chiltern Online Services

Text Creative

Text links are simply lines of text that are linked from your affiliate partners web sites to product pages within your web site. The affiliate network creates all the tracking code needed for each individual text link; your affiliates simply copy and paste them into their website pages.

Getting the balance of your sales message and a positive call to action is a fine art. Through trial and error we have gained the experience of knowing what works and what doesn't and will pass our knowledge onto your affiliate program.


A regular newsletter is an ideal way of communicating with your affiliate partners. Most of the affiliate networks allow you to email on mass using their automated systems that personalizes your individual affiliate partners.

Chiltern Online Services will design an email template for you if you do not already have one. Once you are happy with the design all your special offers and program announcements can be directed to your affiliates. The best affiliate campaign managers are in regular contact with their affiliate partners. Campaign communication is vital to your affiliates; it gains trust and they are more likely to promote you more.

To discuss your affiliate program's needs, please contact us by email or telephone: 07943 827 507 for a confidential chat.